If you are applying for a job that requires the Reuters stylebook, get a step up by checking out their online version. Of course, getting used to those strange British spellings might be a bit challenging.
The Anti-Defamation League seeks a senior producer in New York, reports Media Bistro. The job entails research, writing, editing, proofreading and copyediting for online and email publications. Go here for further details.
The position involves originating, gathering and organizing appropriate regional and national content in various distribution channels including web, email, cell phone and print. Designing and creating graphic presentations and packages appropriate to our subscriber users.
The publications are owned by the Revelle-Scripps family. The San Diego Source is a subscription-based publication with more than 6.6 million visitors a year, according to the company’s website.
Is citizen-reported journalism a fad or the answer to an expanded press? While I cringe at the whole idea as a former professional, I am fascinated by the power of such media. After all, Twitter shifted from novelty to tool almost overnight.
I know, I know, hyper-local news doesn’t seem all that exciting. Then again, America Online just paid $10 million to buy hyper-local news site, Patch, and another $10 mill for Going, writes Kara Swisher in BoomTown.
I don’t know about you, but that kind of money sounds EXCITING to me. Not that I ever planned on getting rich, but in today’s economy I’ve been paying a wee bit more attention to that bottom line thing.
A couple months ago, I actually tried contacting Patch about whether they were going to make their software available to folks hoping to start local sites. I was one of more than 230 people who submitted inquiries, according to a press release in Swisher’s post. And now I know why I never heard back from them; they were probably too busy cooking up the sale!
Patch seems to be using journalists with professional experience, but I’m completely unclear about the company’s pay structure. It’s a shame Patch never responded to my earlier inquiry.
I am a bit surprised by the $10 million price tag. After all, there is not that much local advertising on the site. Of course it doesn’t hurt that Patch’s principal investor was AOL’s new CEO, Tim Armstrong. And since he’s heavily restructuring the beleaguered company, perhaps he has a plan in mind.
Here’s what Armstrong says in the AOL press release:
“Local remains one of the most disaggregated experiences on the Web today – there’s a lot of information out there but simply no way for consumers to find it quickly and easily. It’s a space that’s prime for innovation and an area where AOL has a significant audience and a valuable mapping service in MapQuest. Going forward, local will be a core area of focus and investment for AOL.”
The upshot? Maybe we should keep our eyes peeled for job opportunities at AOL soon.
One of my weird pastimes is to find linkage among seemingly unrelated stories. Consider a recent survey that found readers won’t pay for generalized online news if they can get free content elsewhere, reports The Sydney Morning Herald.
But there is an upshot to the PricewaterhouseCoopers survey, according to the story: “readers of specialized sport and finance content (are) seen as more willing to open their wallets.” I classify hyperlocal as specialized.
So here comes the linkage: if the future of online news is hyperlocal, as suggested in this CNN story, then perhaps local online startups in noncompetitive markets CAN charge a subscription fee or at least attract donations.
Here’s a mouthful: The Knight Digital Media Center’s News Entrepreneur Boot Camp has selected 15 digital journalists for an “intense week of training in audience development, market research, legal issues, entrepreneurial decision-making and business practices and management, the program will prepare journalists to develop and launch new and sustainable news and information services in the public’s interest.” (phwew)
Um, okay, then. If I understand all this correctly, these journalists will learn how convert their experience into new journalism businesses. “We are focused on bringing entrepreneurial skills to journalists who have great ideas for developing online news projects but who don’t know much about starting a business,” is quoted as saying in this press release.
It seems that blogging has become a profession, reports Mark Penn of The Wall Street Journal. Sure, to make about $75,000 you need more than 100,000 hits a month, but the fact remains that about 452,000 Americans are making at least some money from blogging.
While getting huge traffic numbers for a new blog doesn’t (usually) happen over night, there are other options. Consider that some corporations and non-profits pay about $75 for a good post, reports the Journal. And some companies keep bloggers on staff for salaries ranging from $45,000 to $90,000 a year.
The nice thing about blogging? It is , about as egalitarian as you can imagine. If you don’t like one company’s methods or values, it’s easy to move on.
But if you prefer to go it alone, there are plenty of niches that have yet to be explored. The key, is to find a topic that interests you and brings in an audience, not to mention revenue.